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Millennials are buying more diamonds than predicted

Millennials are buying more diamonds than predicted

There is a popular belief that unlike past generations, millennials are no longer buying diamonds. However, this is a fallacy as according to De Beers their purchasing trend is pretty similar to previous generations, if not higher. Millennials are buying more diamonds than you think — just not for other people "There's a slight fallacy here that younger people don't want to buy diamonds," Patel told BI over the phone. "Look at the facts. If you look at the millennials in our top four markets, they account for 45% of diamond purchases. That's an impressive number." "That is the same...

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Why This Generation of Consumers is Attracted to Lab-Grown

Why This Generation of Consumers is Attracted to Lab-Grown

It is known that every generation tries to be different and better than the one before. Whether it be in music, fashion, economics, or activism, every new generation of youth wants to define themselves and the world around them in their own unique way. Values change, standards are raised, and nothing ever stays the same for long. An inspiring and admirable attribute of Millennials and Gen Z is their passion towards improving the ethical standards of every industry, and their contribution to creating a more sustainable planet. Going vegan, boycotting fur products, advocating for worker and human rights issues in...

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Myths About Lab-Grown Diamonds

Myths About Lab-Grown Diamonds

As lab-grown diamonds have grown in popularity over the past few years, many misconceptions have stemmed from the lack of education about these gems. To help provide a clearer understanding, let’s break down some of the most common myths circulating about lab-grown diamonds: Lab-grown diamonds are “fake” diamonds While these gems are not born through the same geological process as a mined diamond, lab-grown diamonds are made from pure carbon crystal, or a “diamond seed”, and have the identical chemical composition as a diamond grown from the Earth. These gems can be considered as the “greenhouse flowers” of the diamond...

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FTC Declares Lab Grown Diamonds are Diamonds

FTC Declares Lab Grown Diamonds are Diamonds

As part of its renewed jewelry guidelines, the United States Federal Trade Commission (FTC) has implemented a few changes regarding man-made, lab grown diamonds. The FTC's new definition of a diamond is: A diamond is a mineral consisting essentially of pure carbon crystallized in the isometric system, eliminates the word ‘natural’ as opposed to its previous definition that suggests that a diamond is a natural mineral. The old definition is outdated, considering it was made in the year 1956, a time when mined diamonds were the only kind of diamonds. The FTC said:  Since then, technological advances have made it possible to...

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Game of Stones: Disrupting the Diamond Trade Excerpts from Morgan Stanley Report

Game of Stones: Disrupting the Diamond Trade Excerpts from Morgan Stanley Report

Here are some excerpts for a recent Morgan Stanley Research Report on lab grown diamonds... Diamonds grown in the lab have matured enough in size and quality to compete against traditionally mined gems. Indeed, commercially viable lab-grown diamonds that are less expensive and conflict-free may well appeal to younger, socially conscious consumers, with disruptive consequences for the $14 billion global rough diamond market. Many of today's younger consumers aren’t only open to alternatives, they are willing to pay a premium for products that have a low environmental impact or are socially responsible.  Morgan Stanley estimates that the capital costs for...

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