In a nationwide research study published this week, 70% of Millennial age consumers said they will consider a lab grown diamond engagement ring. This is a significant finding for the next generation of jewelry enthusiasts and the results represent a growth of nearly 14% above 2017 results for the same study.
Younger consumers are gravitating to lab grown diamonds and these are the reasons sited:
1. The are not blood diamonds (mined in war-torn areas of the world)
2. They are not environmentally destructive
3. I can get a bigger diamond for the same price as a smaller mined diamond
You can read more about this research study in Forbes magazine online.