70% of Millennials Will Consider a Lab Grown Diamond Engagement Ring

In a nationwide research study published this week, 70% of Millennial age consumers said they will consider a lab grown diamond engagement ring. This is a significant finding for the next generation of jewelry enthusiasts and the results represent a growth of nearly 14% above 2017 results for the same study. 

Younger consumers are gravitating to lab grown diamonds and these are the reasons sited:

1. The are not blood diamonds (mined in war-torn areas of the world)

2. They are not environmentally destructive

3. I can get a bigger diamond for the same price as a smaller mined diamond

You can read more about this research study in Forbes magazine online.