Sparkle in Sustainable Diamonds!

The idea of investing in diamond jewellery has drastically changed over the past few years. Consumers now seek not only aesthetics and rarity in their jewels but also an assurance that they are ethically sourced. And this is especially so among the younger consumers, leading to an increased demand for lab-grown diamonds across the world.

A few years ago, the biggest fear that stalked the diamond industry was that unlike their parents, millennials weren’t keen on buying diamonds. But today, lab-grown diamonds are attracting the new generation of shoppers as they’re not only non-controversial but also cheaper. Nowadays, a growing number of conscious, young consumers want to buy lab grown diamonds and not the natural ones sourced in unethical ways from mines.

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