Buying habits are changing and nowadays consumers care more about where their products come from than what brand they’re buying from. The demand for greener, more sustainable and more ethical products is at an all time high and it’s no different for diamond jewelry. Millennials are not only getting married later, but they’re seeking out mined diamond alternatives that leave a lower mark on our earth than the open mines that result from “natural” diamonds.
In addition to their ethical origin, lab-created diamonds are also 20-40% less than mined diamonds in terms of price. This is seen as a huge advantage to the next generations, as spending a large lump sum on one piece of jewelry rather than a trip or experience is becoming less and less appealing. Being able to pocket some extra savings could be the deciding factor in going with a man made diamond for many couples.
No matter where you’re at in life, one thing is for certain: technology will always advance. Looking ahead in the near future, as more and more brands are forced to change their products and services to fit the wants and needs of Millennials and Gen Zers alike, the green industry will continuously grow. By the time current college students are ready to pop that big question, the lab-created diamond industry is bound to be even bigger and better than it is now.