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Celebrities That Wear Eco-friendly, Lab Diamonds

Celebrities That Wear Eco-friendly, Lab Diamonds

Because of the unethical way some diamonds are obtained, many celebrities have make a conscious decision to avoid buying them at all costs. Rumor has it that Gwyneth Paltrow, Minnie Driver, and Angelina Jolie are among the environmentally conscious. They have been seen wearing synthetic diamonds to gala events. There are a number of reasons why lab diamonds appeal to celebrities. Truth be known, these exquisite, conflict-free diamonds are every bit as luxurious as natural diamonds. Read the full story here

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We Love Diamonds but We Love Our Earth More!

We Love Diamonds but We Love Our Earth More!

Lab grown diamonds are chemically, physically, and optically identical to mined diamonds, so the reasons why we are going with lab grown are simple. While we don’t mind repurposing pre-owned diamonds, for our work we chose to go with lab grown because it’s an ethical creation for the following: ~ ECO-FRIENDLY Lab grown CVD diamonds are grown above the earth in a diamond lab. Unlike mined diamonds, there is no excavation and mining which therefore keeps nature and its natural resources intact. Thus, contributing to a green environment. ~ CONFLICT FREE Unlike mined diamonds, CVD diamonds are grown without harming...

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Lab-Grown Diamonds, Really?

Lab-Grown Diamonds, Really?

Totally, under a microscope there's absolutely no difference between lab-grown and mined diamonds! These diamonds are optically, chemically, and physically identical to earth-mined diamonds and in addition to their shine and overall lower cost, the beauty in these diamond alternatives is that there are no humanitarian nor environmental consequences to producing them. So don't be fooled! Don’t fall for the latest marketing tricks (i.e. “Real is rare”) the old-school diamond industry is trying to push onto us. The notion that diamonds are rare is total BS. There is no more need to tear up the nor the communities of innocent...

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Yes Lab-Grown Diamonds are Real!

Yes Lab-Grown Diamonds are Real!

Lab-grown diamonds offer the ideal alternative to unethically mined diamonds, not only are they cheaper but they are also more environmentally friendly. How do scientists make lab-grown diamonds? The process for making artificial diamonds that are an exact match for natural ones that have been pulled out from the ground involves using so-called carbon seeds, or small fragments of diamond, into a microwave. There, it will interact with a varying amount of a certain carbon-heavy gas, and the usual choice for it is methane. The mixture of gas gets heated in the microwave to very high temperatures to produce a...

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Millennials are buying more diamonds than predicted

Millennials are buying more diamonds than predicted

There is a popular belief that unlike past generations, millennials are no longer buying diamonds. However, this is a fallacy as according to De Beers their purchasing trend is pretty similar to previous generations, if not higher. Millennials are buying more diamonds than you think — just not for other people "There's a slight fallacy here that younger people don't want to buy diamonds," Patel told BI over the phone. "Look at the facts. If you look at the millennials in our top four markets, they account for 45% of diamond purchases. That's an impressive number." "That is the same...

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